Privacy Policy

Privacy Policy for iCare Vision Specialists
Last updated: 30/09/2025

iCare Vision Specialists is committed to protecting your personal information and respecting your privacy. This policy explains how we handle your data when you visit our website, contact us, or use our services at our practice.

1. Who We Are

We are:
iCare Vision Specialists
291–293 Walsgrave Rd, Coventry, CV2 4BE
Tel: 02476 442 272
Email: info@icare-vs.co.uk

For the purpose of data protection laws, iCare Vision Specialists is the “data controller” of your personal data.

2. What Information We Collect

We may collect and process the following information:

  • Personal details: your name, date of birth, email, phone number, address.

  • Health information: relevant eye and health history provided during consultations.

  • Appointment details: booking requests, examination records, prescriptions.

  • Communication records: emails, forms, or phone call notes.

  • Website data: IP address, browser type, and cookies for analytics and site performance.

3. How We Use Your Information

We use your information for the following purposes:

  • To provide eye examinations, prescriptions, and follow-up care.

  • To process appointment bookings and reminders.

  • To meet legal and regulatory requirements for optical and healthcare services.

  • To communicate with you about your care, enquiries, or updates.

  • To improve our services and website experience (analytics and feedback).

We will only use your data when the law allows us to, including:

  • With your consent (e.g., marketing communications).

  • Where it is necessary for the performance of a contract (providing care).

  • Where we must comply with a legal obligation.

  • Where it is in your vital interests (e.g., urgent healthcare).

4. Sharing Your Data

We may share your data with:

  • Healthcare professionals or laboratories involved in your care (e.g., lens suppliers).

  • Regulatory bodies such as the General Optical Council, if legally required.

  • Service providers who support our IT, website, or communication systems (under strict data protection agreements).

We do not sell or rent your information to third parties.

5. Data Retention

  • Patient records are retained in accordance with NHS and healthcare regulations.
  • Website enquiries and non-medical data are kept only as long as necessary for the original purpose.

6. Your Rights

Under UK GDPR, you have the right to:

    • Access the personal data we hold about you.

    • Request correction of inaccurate data.

    • Request erasure of data (where legally possible).

    • Restrict or object to certain types of processing.

    • Withdraw consent at any time (e.g., unsubscribe from marketing).

    • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

7. Security of Your Data

We take appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

8. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at:

iCare Vision Specialists
291–293 Walsgrave Rd, Coventry, CV2 4BE
Tel: 02476 442 272
Email: info@icare-vs.co.uk